The Lyst Index is a quarterly ranking of fashion’s hottest brands and products. Lyst is a fashion technology company and premium shopping app, used by more than 200 million people each year to browse, discover and buy items from brands and stores. The formula behind The Lyst Index takes into account Lyst shoppers’ behavior, including searches on and off platform, product views and sales. To track brand and product heat, the formula also incorporates social media mentions, activity and engagement statistics worldwide, over a three month period.

HOTTEST BRANDS

Q1-24

Miu Miu Obsession

MIU MIU X NEW BALANCE 530 SL SNEAKER, IMAGE COURTESY OF MIU MIU

The first Lyst Index of 2024 sees Miu Miu reclaim the number one spot, jostling Prada into second position. Searches for Miu Miu increased 8% this quarter, with three Miu Miu pieces in the top 10 hottest products — a first for any Lyst Index brand, and a testament to the global obsession with Miu Miu products. Right now Miu Miu is outperforming the market, delivering brand heat plus cultural weight that sets it apart in the eyes of the fashion shopper; playful, unique styling and must-have viral products cement Miu Miu firmly on top of the table. Searches for Miu Miu from male shoppers on Lyst have increased 88% over the last three months, while the collaboration sneaker with New Balance, this quarter’s hottest product, sold out in hours online. Saint Laurent enters the top 5 for the first time; searches for Saint Laurent products increased 10% in the month following its PFW show, driven by demand for sunglasses and Le 5 à 7 bag, which has been worn by the likes of Hailey Bieber and Laura Harrier.

88%

Increase in searches for Miu Miu from male shoppers this quarter

Will movement among the industry’s leading creative directors shake up the rankings over the coming quarters? The right appointment could set off a domino effect in the table, and early signals suggest luxury customers are ready for change. Following the announcement that Alessandro Michele would be taking over the reins as creative director at Valentino, searches for the brand spiked 84% week-on-week on Lyst. Meanwhile, demand is creeping up for Gucci following Sabato de Sarno's second presentation in February, with a 10% increase in shoppers searching for Gucci accessories on Lyst.

84%

Spike in searches for Valentino the week Alessandro Michele was announced as creative director

GUCCI SPRING SUMMER 2024, IMAGE VIA LAUNCHMETRICS SPOTLIGHT

ALAIA FISHNET FLATS, IMAGE COURTESY OF ALAIA

Alaïa makes its debut in The Lyst Index hottest brands ranking, with searches spiking 49% over the last three months. First released in 2022, the brand’s often sold-out, crystal-studded Mary Janes continue to drive global demand, with their recognisable design causing a halo effect trend for the shoe category: searches for embellished flats are up 43% this quarter. This is the second appearance for Alaïa’s Mary Janes in the Hottest Products ranking, following a fishnet version back in Q2 2023.

The Lyst Index data proves celebrities can still play a powerful role in shaping fashion trends. In February, Taylor Swift delivered her final look this NFL season at the Super Bowl, dressed in a pair of crystal-slit jeans from Area, for which demand has spiked 284% this quarter. Searches for the brand have since increased 37% in the past three months, making it one of the quarter’s fastest-rising brands outside of the Top 20. Rick Owens’ Prong dress has also benefited from celebrity endorsement. After debuting in Owens’ SS22 collection, the design was spotted on Paloma Elsesser and Cardi B. When Kim Kardashian wore a short version in January, searches on Lyst increased 165%. This quarter marks the first time a pair of jeans or a dress has featured in the Lyst Index’s hottest products list in over a year.

HOTTEST PRODUCTS

To find the world’s hottest products, Lyst’s formula filters more than eight million items by volume of social media mentions alongside searches, page views, interactions and sales in the Lyst app. We group colors for styles, and take into account global demand per volume of stock available.